There are several methods that church affiliates like to use when they grant.
Statistics show that giving online is rising year over year. In addition, other up-and-coming techniques for giving are continuing to find momentum, such as giving by means of text message and via mobile.
Is one method better than another?
Personally, I do think it’s best for a church to give as many options as possible along with let the members decide their very own preferred method of giving.
3 basic strategies
Here are a 3 simple strategies that simplifying electronic giving for church members:
#1: Forget the login. Well, don’t completely forget the login – just don’t require it so that you can give. It can be a deterrent, causing up to 10% of people to get away from the gift. If your system is excellent, it will save the income tax reporting information for the contributor regardless of whether or not they create an account.
#2: Include multiple buttons for the similar designations. Try placing multiple “give” conventional hardware on different pages in your web site. Different places on a distinct webpage can even help. Just one place that can get better results – better than the providing homepage – is through the year-to-date (YTD) stats on an individual’s accounts. Try different button destinations, and track which press button for the same designation gets more effective results.
#3: Don’t make it only a transaction. Give the member an extensive description and visual symbolism of what he or she is giving for you to on each designation. 1 drop-down box of different designations does not give the member a clear understanding of what they’re giving to and can increase the risk for experience feel cold together with disconnected, especially if it’s also covered on a third-party vendor’s website.
These ideas might seem simple, but don’t confound simple with insignificant. These 3 changes can increase your active online giving up to 20 per cent – and your current method should be able to handle these adjustments.
If it doesn’t, it’s time for an up grade.