Measuring ministry activities

Numbers tell the story, always.

Whether you want backwards (historical perspective as well as “what was”), or whether you can project operations forward, ministry leaders apply data to analyze “what if.”

Churches manage from one week to the next, leading to 52 weekly cycles. No matter whether your weekend service will start on Friday, Saturday or even Sunday, cash comes in (input) and cash goes out (ministry expenses). Developments develop over time, and ministry management can effectively navigate threats and opportunities by using plus understanding Key Performance Indications (KPIs).

Common Scenario: Mega church offers four locations with a variety of services each weekend.

Forward-thinking ministry front runners monitor donations:

1)  Date                                         week through week

2)  Location         ?            month over month

3)  Service                                    year through year

We have created 6 operating analytics that result in effective:

1) Contributor development

2) Fundraising efforts

3) Resource allocation

4) Personnel costs

5) Center management

6) Short-term cash management

KPI #1: Effective Donor Growth

By using the following formula, churches monitor donations and how selected criteria increase or decrease the average contribution:

Total Contributions / # regarding Donors = Average Contribution by Donor

This computation can be performed yearly or by specific functions (example: Easter), by particular date, by location, by program. Imagine how forward-thinking leaders could use the following data:

KPI #2: Effective Fundraising events Activities

To evaluate fundraising activities compare the contributions higher with total fundraising costs using the following formula:

Total additions / Total Fundraising Expenses  =  Worth of raising $1 of donations

The lower the buying price of raising funds indicates powerful fundraising activities (example: $8 against $2.50). It is important to accumulate just about all fundraising costs (direct and indirect). Whenever a church asks for support (written or verbal ask) : solicitation occurs. Churches should make profit and duplicate effective fundraiser activities.

KPI #3: Effective Resource Portion

Churches raise support for ministry activities and are grouped as follows:

1) Application Services = Church pursuits (examples: evangelism, worship, education, web template modules)

2) Member Development = Positioning, training

3) Support Services = Basic and administrative costs

4) Fundraising Actions = Direct and indirect costs familiar with raise funds

Visualize your annual funds.

How much of your resources are used to help church activities versus standard and administrative costs?

Program Services                                                                                   

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Evangelism $                          $  150,000                                              

Worship                                     100,000

Education                                  100,000

Missions and outreach             300,000

Totals:                                       600,000 (65%)

Member Development               75,000 (Seven.5%)

General and Administrative     200,000  (20%)

Fundraising Activities                 75,000  (8.5%)

Total Budgeted Expenses:  $1,000,000 (100%)

I encourage you to review your funds and see how resources happen to be allocated between program as well as supporting services (examples: associate development, general and office and fundraising activities). Should more resources be focused on program services? Should 80% be allocated to program activities opposed to 60%? Ask your donors.

KPI #4: Helpful Personnel Analysis

How much of your resources are invested in personnel? Your staff are responsible for fostering your church’s tax-exempt activities.

Personnel are classified into three groups:  paid staff, independent contractors, plus volunteers. How much of your budget is procured personnel? Analyze your expenditures based on the following formula:

Total payment costs / Total payments = % of spending budget invested in personnel

Total compensation costs Versus # of FTEs = normal employee compensation

KPI #5: Effective Facility Operations

How much of your budget is invested in an individual’s facilities?

Total occupancy costs / Complete expenses = % regarding Operations to maintain bricks and also mortar

What are your occupancy costs by square foot of common space?

Total occupancy expenditures / Total square feet involving common (usable) space Implies Cost per square foot

How much of your resources are dedicated to replacing your belongings, plant and equipment? 

Replacement costs can be defined as the annual valuation on depreciation (multiplied by the once a year cost of inflation).  Even though devaluation is a non-cash expense, it is the amortized tariff of the asset.

It’s important to use this expense to fund future replacement unit costs. As part of your year-end closing processes, consider creating a board-designated replacement save as part of the church’s unrestricted net belongings.

KPI #6: Effective Short-Term Cash Management

Our very last operational metric calculates short-term cash flow requirements.

Unrestricted cash / Total annual cash disbursements = Number of months available to account operations

Best practices indicate that chapels should maintain three to six months of unrestricted cash to finance operating expenses. By pursuing this metric, year over year, funds management trends are determined and can be effectively managed. This kind of metric allows the church to create a reserve policy for short-term and long-term earnings requirements.


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